Country Road has announced a new collaboration with HoMie, launching Tuesday 3 September. The partnership will see a limited run of iconic past-season Country Road garments reimagined into unique designs at local facility ABMT in Melbourne.
A streetwear label and social enterprise based in Melbourne, HoMie supports young people affected by homelessness or hardship. Through its REBORN program, it is exploring reuse in the fashion industry by upcycling existing garments into unique pieces. Past-season Heritage Sweats have been reimagined through a unique process. After being sorted into size batches and colour groups, five different design blocks were chosen to cut and mix various panels like a puzzle to minimise waste.
For the logo, HoMie REBORN collaborated with illustrator Nick Campbell, with the brief and concept tagline “from the Country Road to the city streets”. A puff print ink was chosen to elevate the final design.
Speaking to this pilot collaboration, HoMie’s creative director, Marcus Crook, said: “HoMie is thrilled to be partnering with one of Australia’s most loved and iconic brands in Country Road, so HoMie’s impact can stretch all the way from the Country Road to the city streets. What excites me most about this partnership is our shared commitment to responsibility. We hope to inspire other brands to adopt circular practices. We want to lead the charge in circular fashion and social impact, driving meaningful change within the industry”
He adds “Making use of existing materials means we can reduce our reliance on new resources. It also provides a unique line of cool garments that you won’t find anyone else wearing.”
This limited-edition collection will feature 230 units and the sweats will be available in four select stores: Brighton, Chadstone, South Yarra, and Warringah Mall.
Visit www.countryroad.com.au for more information
